Tesco launch Gift a Toy initiative to help kids this Christmas

Supermarket giant launch new scheme to help give a child a toy

Tesco shoppers around Nottinghamshire are being encouraged to support local charities and community groups by donating toys at their local store.

Help bring joy to Mansfield and Ashfield children through Gift a Toy this Christmas in Tesco storesplaceholder image
Help bring joy to Mansfield and Ashfield children through Gift a Toy this Christmas in Tesco stores | Tesco

From November 9 to December 20, large and selected express Tesco stores across the UK are holding toy collections for new and unwrapped toys purchased in store, which local charities will then distribute to children who may otherwise go without.

Each local charity or community group receiving support has been chosen by store colleagues having built up connections through their store’s support for the local community.

Claire De Silva, Tesco Head of Communities, said: “Throughout the year our stores play a huge role in supporting their local communities. The annual toy donation campaign is a wonderful way to make a difference at Christmas and that’s all down to the hard work and generosity of our customers and colleagues.

“It's great to see stores building on their local connections to support charities making a difference locally to ensure that every child experiences the magic of Christmas.”

Last Christmas Tesco customers donated more than 100,000 toys to make sure no child should have to go without a special gift this Christmas.

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