The new scheme, titled #ThisGirlGolfs, is designed to shift this perception and inspire participation by highlighting women that are already playing the game at all levels.
Golf is a game for all.
Unlike any other sport, golf’s unique handicap system allows people of different abilities to play and compete together, making it a great game for women and men alike.
The PGA, England Golf and SGU are supporting #ThisGirlGolfs as part of their work to increase participation in golf.
The campaign has been driven, managed, and delivered by Sports Publications.
David Joy, CEO of England Golf, said: “We are aware, that like many other sports, golf faces challenge and there are trends in declining participation that we would be foolish to ignore.
“As part of our strategy “Raising our Game” and by embracing #ThisGirlGolfs campaign, we hope to work together with the golfing community to encourage more women and girls into the sport and enjoy the benefits the game can give.”
Sandy Jones, CEO of The PGA added: “This is a great opportunity to both raise the profile of golf, break down myths and misconceptions and to actively encourage women of all ages to see golf as a realistic choice – whether that is for personal, professional, business or social reasons.”
#ThisGirlGolf features a series of different women and girls of all ages and backgrounds showing how they fit golf into their everyday lives and enjoy the game.
Including established pro golfers Charley Hull, Henni Zuël and BBC Breakfast presenter Naga Munchetty, we see tour pro’s traveling to practice sessions on the tube, girls honing their skills at urban driving ranges, a young girl sneaking into her brother’s bedroom to borrow his clubs and a father taking the time to teach his daughter how to play.
Eve Burton, Sports Publications LTD said “Golf is an amazing game, it is a modern and vibrant sport played by women and men and consumed in a variety of different ways.
“#ThisGirlGolfs is not reinventing the sport it is merely presenting in the way it deserves to be.”