Sheffield Wednesday say their new state-of-the-art scoreboard, which will be introduced from next season, will be the largest in the Football League.
The giant 60m2 LED screen will be installed by leading stadium technology specialists ADI, whose LEDS screens and digital perimeter displays are featured at more than 30 grounds across the country, this summer.
Work started on bringing down Owls’ old scoreboard earlier this week.
ADI will work alongside the Championship club to develop compelling content packed with exclusive features, match highlights, news, instant replays, social media and live stats.
ADI’s CEO Geraint Williams said: “Sheffield Wednesday is a club with a vision shared by ADI – to create a transformative commercial and fan engagement platform that delivers real value.
“That value is driven by content and the engagement it creates. Our history proves that we invest in our relationships and we look forward to working closely with Sheffield Wednesday, using technology to help the club create a real competitive advantage.”
Sheffield Wednesday vice chairman Paul Aldridge said: “We’re delighted to be working with ADI, utilising their vast experience in sport to enhance the match day at Hillsborough, and we’re excited about the kind of content we’ll be able to deliver as a result of being connected to the Live Venue network.
“ADI has a proven track record in football and their exceptional quality and high service level will help create an exciting new platform that will deliver long term value for our supporters and commercial partners alike.”