Sheffield Wednesday have today appointed Joe Palmer as their new chief operating officer.
Palmer boasts a wealth of experience, having spent six years at Ukrainian giants Shakhtar Donetsk. While in Ukraine, Palmer was tasked with improving Donetsk’s overall growth strategy and driving revenue through increased audience and wide-ranging sponsorship agreements.
He also helped ensure Donetsk continued to comply with UEFA’s Financial Fair Play regulations.
Palmer’s duties at Hillsborough will include focusing on the commercial and corporate strategy of the Championship outfit, together with overseeing the retail, ticketing and marketing operations.
Wednesday chairman Dejphon Chansiri said: “It is important that we continue to grow off the pitch as well as on it and this appointment is a reflection of that progress. Joe has the requisite blend of experience, ability and passion to help drive the off-field arm of our club in the fiercely competitive football industry.
“I would like to welcome Joe to Hillsborough, wish him every success, and look forward to a long and fruitful relationship.”