Carlos Carvalhal believes other teams envy Wednesday’s attractive brand of football.
The Owls earned rave reviews for their attractive style of play last year as they reached the Championship Play-Off final.
Only Hull City scored more home goals than Carvalhal’s side, who also recorded 17 clean sheets, equalling a club-record for the second year on the spin.
Head coach Carvalhal, who posed for pictures and signed autographs at Owls in the Park yesterday, said: “I think there are a lot of jealous people in other clubs about the way that we play.
“I’m sure we have completely changed the style. We have a brand at the moment.
“When we play, everyone recognises the style of Sheffield Wednesday.
“Sometimes you need years to change a philosophy but I think we achieved that very fast. We have chosen the correct players for our idea.
“The quality of football that we practice at Sheffield Wednesday is high and that’s important. If you buy a ticket, you want, of course to win, but you want the team to play good football.
“Last year, we were very competent on the pitch and our fans were happy all season and we will try to do the same this season.”
Meanwhile, Wednesday are expected to complete the signing of Norwich City goalkeeper Jake Kean today. The Star understands Kean will join on a permanent basis despite having another year left to run on his contract at Carrow Road.
Kean, who came through the ranks at Derby County, joined the Canaries in August 2015 but failed to make a single first-team appearance, with John Ruddy and Declan Rudd ahead of him in the pecking order.
The 25-year-old, who enjoyed loan spells at Colchester United and Swindon Town last season, will provide more goalkeeping cover for Carvalhal’s team following the departure of Lewis Price.
Kean watched Wednesday in action on Saturday as they beat Chesterfield 2-0 thanks to first-half goals by Kieran Lee and Fernando Forestieri.