Chris Wilder is convinced the lure of playing at Bramall Lane can give Sheffield United a vital edge in the transfer market this summer.
Despite learning co-owners Kevin McCabe and HRH Prince Abdullah bin Musa’ad bin Abdulaziz Al Saud have improved his recruitment budget, the funds at Wilder’s disposal are still modest compared to other clubs in the Championship.
Although he accepts United can not compete financially with the likes of Swansea, Stoke City and West Bromwich Albion, who were all relegated from the top-flight last term, Wilder remains adamant they possess something money can not buy.
“Who wouldn’t want to play their football here? In front of supporters like our supporters and in an atmosphere like the one they create,” he said. “If you’ve got anything about you, that counts for something.
“We’ve got a brilliant stadium, a top-flight stadium, and fans like this. That, for me, would be a huge draw.”
United average home attendance was the sixth highest in the division last season - better than Middlesbrough, Birmingham City and arch-rivals Sheffield Wednesday - while their away following was also one of the competition’s best.
“This club should be a really attractive proposition,” the United manager added. “It should be somewhere people want to come and play their football and build a real career for themselves at a proper football club.”