Michael Turner says Sheffield Wednesday sharing his burning ambition for a return to top flight football was enough to convince him to join the Owls.
The experience centre half has moved to Hillsborough on a season-long loan from Norwich City, where he found himself out of favour.
And he says he liked what he heard from Owls officials prior to his move.
“I read a few things the owner had said and it all looked positive to me,” the 31-year-old told the Star.
“And when I met with the owner and the manager, I liked what they had to say.
“It’s clear to see the aim is promotion and I want to be part of a successful team.
“I want to get back to the Premier League and that’s what the club wants.
“I’m sure there will be more signings to push us up the league.
“I’ve played at Hillsborough before so I know what it’s like here as a club and the size of the support.”
Turner, who started his career at Charlton Athletic, has racked up nearly 400 league appearances in his career. He has also previously represented Sunderland and Hull City and spent last season on loan at Fulham.
With skipper Glenn Loovens still nursing an ankle problem, Turner could make his Owls debut against Middlesbrough this weekend.
Owls boss Carlos Carvalhal said: "Michael is here because he can give energy, he has a strong personality, he likes to win and has experience.
“We need these types of players here and he will help us this season.
"He knows the Championship and he is very welcome here.
“I am happy with the players we have, I have confidence in them and believe we can give Middlesbrough a good match on Saturday."
Turner may soon be joined at Hillsborough by his Canaries teammate Gary Hooper. Wednesday have recently held discussions with the striker as they look to strengthen their forward line before the transfer window shuts next Tuesday.