Since returning South Yorkshire, chairman Dejphon Chansiri has gone out of his way to engage with Owls supporters.
The wealthy Thai businessman met, along with two senior club officials, a number of fans at a Supporter Steering Group last week. The purpose of the quarterly meetings are to improve communication and get feedback on things they can do better.
I am told Chansiri hardly said a word. He sat back and listened intently to what the group had to say.
On Wednesday night, Chansiri and head coach Carlos Carvalhal took centre stage, taking part in a question and answer fans forum at Hillsborough.
The appointment of little-known Carvalhal, the controversial ticket pricing structure, committee system, recruitment drive, improvements to the ground, Financial Fair Play (FFP) and potential pre-season trip to Thailand were all topics covered.
Chansiri admitted Carvalhal’s charismatic personality won him over following a lengthy interview process.
Carvalhal is part of a committee, which also features Chansiri, Glenn Roeder, Jonathan Hill and Paul Senior, but Chansiri revealed that someone outside of the club also assists with their scouting network, recommending players to Wednesday and Carvalhal then decides whether they are capable of fitting into his structure.
Given Wednesday have spent lavish amounts of money on signing 16 new players, some fans expressed concern that FFP could affect them next year. However, Chansiri allayed their fears, saying: “We are not going to have problems with FFP. We have a plan.”
One fan, who attended the event, told me: “Chansiri doesn’t say a lot but what he says is concise and straight to the point.”
Father of three Chansiri spelt out to the packed audience in no uncertain terms that he is in it for the long haul. Is he enjoying running a football club?
“I am a big fan, maybe the biggest fan,” he said.
His family are absolutely hooked on Sheffield Wednesday. Chansiri said his son Att constantly sings Owls songs at home and stayed up until 2:45am to watch the Arsenal match on television and then went to school the next day! (We have all done it!)
Chansiri keeps saying and doing the right things, giving fans plenty of reason to believe in his regime.