BLOG: Worksop Town momentum, supporter marketing and community involvement could see regular crowds of 500 at Sandy Lane

Worksop Town's fans celebrate going 2 nil up against Liversedge. Picture: Andrew Roe
Worksop Town's fans celebrate going 2 nil up against Liversedge. Picture: Andrew Roe

There’s an undeniable buzz around Worksop Town, writes sports editor Graham Smyth.

Eight wins on the bounce will do that for most clubs, it creates a feel good factor and a momentum that pulls people in from outside the circle of die-hard supporters.

Worksop Town are attracting an average of 427 to their home NCEL Premier games, and they’re using supporters to do their marketing for them.

Facebook chatter and glowing Twitter reports are spreading word that good things are happening at Sandy Lane.

Of course you’re going to evangelise to your pals when your team is flying - you want everyone to know.

Success on the pitch breeds success off the pitch, if harnessed correctly, and the ‘pay what you want’ scheme for the Retford United game is a great example.

Draw a massive crowd by dropping the entry fee to £1, put on a show and hope that some of them come back again - safe in the knowledge that the regular £5 fee is a bargain.

And as an added PR bonus, and a thank you to the community you rely on, invite a charity along to benefit from the footfall – everyone is a winner.

Crowds of 500 are a real possibility for this club.