Taylor Swift has done it again: surprising fans and social media alike by announcing her second unscheduled album of 2020, evermore, via her instagram and twitter feed.
And while fans are thrilled by the prospect of the promised album (her ninth) - an ethereal follow up to her critically lauded July album, folklore, an equal amount of buzz was generated by the aesthetic of the album cover, in which Swift stands in an oversized plaid coat in front of a winter woodland. It echoes the cover of folklore, but while that was in stark black and white, evermore is in glorious colour - especially that orange plaid coat.
Indeed, 'Taylor Swift coat' was trending on US Twitter in no time, as people clamoured to discover how they could get their hands on the gorgeous, cosy coat.
It's not a surprise that the coat is a Stella McCartney - after all, Swift herself sang that she was "like a Tennessee Stella McCartney" and has previously worked in collaboration with the famed designer on a Lover inspired clothing collection.
The stunning outwear isn't a cheap proposition - the check-print single-breasted coat is £2,095, and at the moment it is selling fast on Net-a-Porter, here. (It has already sold-out on Farfetch)
And while that price is prohibitively costly for most of us, there are several more affordable coats of a similar look available, so you can cosy up for long walk listening to and decoding the hidden meanings of evermore (Is she pregnant? Married? Broken up? A lizard person?)
Consider these alternatives, if you don't have a pop star salary:
Bijour Long checked belted coat, £219, Ted Baker
Oversized and with a trace of orange. Buy here, £219, Ted Baker
Sandro, Merry checked double-breasted wool-blend coat, £264.50
A wool-blend orange coat with all-over check. Buy here, £265.50, Selfridges
Nia Wool Coat Blend Coat, £149
With the feel of a classic flannel shirt, this has the aesthetic of Taylor Swift's lockdown looks, as is wonderfully cosy and oversized, too. Buy here, £149, All Saints
Maison Cinqent, Mustard Wool Check Coat, £129
A classic, over-sized style overcoat, this woollen number will keep you toasty for the winter. Buy here, £129, TK Maxx
Taylor Swift will be releasing her new album evermore at midnight US eastern time on 10 December 2020. It is considered the 'sister' album to her July release, folklore.