Beige foods such as porridge oats, wholemeal bread, rye crackers, wholegrain breakfast cereals and whole grain barley are considered to be ‘good’ beige foods.
It comes after a survey of 2,000 adults found 23 per cent assume beige food is unhealthy – despite whole grains being a good source of dietary fibre and other nutrients needed for good health.
Beige foods are also considered to be flavourless (10 per cent) and boring (15 per cent).
Just 12 per cent consider beige to be the healthiest colour of food, while only 38 per cent typically associate items of that colour group as potentially being a source of fibre.
Unaware of health benefits
It also emerged 63 per cent are unaware of the nutritional benefits of wholegrains, with less than one in 10 able to correctly identify how much fibre they should be eating each day.
However, GP Dr Gill Jenkins, who is working with the Agriculture and Horticulture Development Board (AHDB), believes beige food is an important part of a balanced diet.
Dr Gill Jenkins said: “Whole grains play an important part in a healthy, balanced diet providing a good source of dietary fibre and other nutrients we need for good health.
“UK government guidelines advise adults should have 30g of dietary fibre a day as this is associated with a lower risk of heart disease, stroke, type 2 diabetes and bowel cancer.
“Currently adults in the UK only eat around 20g fibre a day, so most of us need to increase our intakes.
“Choosing foods with fibre may also make us feel fuller for longer and having a high fibre diet can help digestion and prevent constipation.
“As part of a healthy, balanced diet it’s important to get fibre from a variety of sources such as whole grains, fruit and vegetables, potatoes in skins, pulses and beans, nuts and seeds.
“Choose higher fibre, whole grain varieties of carbohydrates whenever you can. Also, try to choose those that have less sugars and salt.”
The healthiest colour
The survey also found 62 per cent believe green to be the healthiest colour for food, followed by red (34 per cent) and orange (26 per cent).
Just 12 per cent consider beige to be the healthiest colour and only 38 per cent typically associate beige coloured foods as being a source of fibre.
Almost three quarters state they could identify a wholegrain, yet 63 per cent are unaware of the nutritional benefits of eating whole grains, suggesting there needs to be further education around this.
As a result, whole grain products seem to get left off shopping lists with only 15 per cent of respondents regularly eating wholemeal pittas, 12 per cent enjoying oatcakes and nine per cent tucking into rye bread.
It also emerged only 12 per cent are ‘very confident’ that they could identify snacks rich in fibre.
But 41 per cent of those polled via OnePoll were unaware that whole meal bread counts as a whole grain, and 57 per cent didn’t know oats were also wholegrains.
Dr Gill Jenkins, added: “You could try higher-fibre breakfast cereals such as plain wholewheat or shredded whole grain cereal, no added sugar muesli or porridge oats.
“Good choices for bread are granary, seeded, wholemeal or higher fibre white bread and try adding whole grain barley, extra vegetables and pulses and beans to soups and stews.
“Healthy snacks can help increase our fibre intake too – why not try rye crackers or oatcakes with nut butters and fresh fruit or vegetable sticks.
“Many foods show how much fibre they contain on the nutrition label on pack, so use these to compare which product has more fibre.”
You can read more on how to add whole grains into your diet and what to look out for at WeEatBalanced.com/wholegrains
To highlight this further, AHDB have also commissioned a stunning piece of artwork by food artist Prudence Staite where she has recreated Vincent Van-Gogh’s iconic Sunflower painting using just whole grain products.