Two businesses keep Belinda’s hands full

Belinda Darley has her hands full as she runs two businesses in Gainsborough.

By The Newsroom
Wednesday, 9th September 2015, 4:52 pm
Belinda Darley
Belinda Darley

Belinda, 48, is a director at ABC Accounting Services and she also runs The Studio, a dance school for all ages.

From the age of four, Belinda has owned a pair of dancing shoes and it has been her passion ever since.

She became a qualified dance teacher at the age of 15 and with the loving support of her mum she opened her first dance school at the age of 16.

She taught ballet, tap, modern and acrobatic forms.

Belinda said: “ABC has been trading since October 2004 and I have owned the Studio since December 2009.

“Neither role was planned.

“I started ABC as the clients I looked after at my previous job with Spooners Accountants wanted me to carry on looking after them.

“I started on my own with 30 clients and now have over 2,000 and 16 people on the team.

“I took over The Studio so that myself and the other instructors could continue to follow their passion.

“I rebranded towards dance in 2013 when the business was in trouble and it has flown ever since.”

Belinda said the inspiration for her taking on these challenging roles is she wanted to make sure her businesses were about people.

She said: “It has to be about the people first and foremost.

“I wanted to be able to support, inspire and motivate my clients, my staff, my instructors and the dancers and instructors of the future.”

But always being on the go means it can get quite lonely.

“Everyone thinks I’m superwoman because I suppose I do a good job of pretending I am,” she said.

But Belinda says her job is also very rewarding.

“The rewards are helping businesses to succeed, watching people grow in confidence and achieve what they want out of life.

“I have always done both roles since the age of 16 but I have to say I never really expected to be the boss of two successful and demanding businesses.”

And it seems Belinda has managed to pass on her work ethic to her two daughters.

She said: “My biggest achievement is giving my two beautiful daughters the same work ethic and personal ethos to take with them in life.”

Belinda has lived in Gainsborough her whole life.

She said: “I was born and bred in Gainsborough and I am very loyal to my home town.

“I’m 48 but in my head I’m still 28.

“I was educated at the Gainsborough High School in the good old days when it was all girls.

“I started as an accountancy trainee at 16 and on the same day I became Gainsborough’s first ever aerobics instructor, and started my first dance school later the same week.”

Belinda says she is not slowing down anytime soon though.

“My ambitions are to take ABC Accounting Services to the next level, to provide more career opportunities and help more local businesses,” she said.

“And for The Studio I want to keep the Gainsborough dance monster growing and encourage more youngsters to follow their dream.”

Her work keeps her busy and she doesn’t have any time for hobbies.

Belinda said: “Down time is chilling out to rock music or with a good book but that doesn’t happen too often.”

For more information about The Studio and the classes they offer visit find them on Facebook, thestudiogainsborough or email [email protected]

And for more information about ABC Accounting Services visit