Research by Bassetlaw bus routea operator shows local over-60’s are 'rediscovering freedom, fun and friendships'
New research has revealed that local people over- 60 are starting to embrace a ‘second adolescence’, with a greater range of interests available to them.
Matt Cranwell, managing director of Stagecoach East Midlands, said: “Our research shows that today’s over-60s are now starting to rediscover old hobbies and reconnect with loved ones – all while leaving the car at home.”
The findings from Stagecoach, parent of Bassetlaw bus routes operator Stagecoach East Midlands, show that free bus travel is giving over-60’s the freedom, affordability and flexibility to make the most of their free time.
According to the research, today’s over-60’s have more time and energy than ever – and they’re channelling it into spending time with friends and family (28 per cent), discovering new hobbies (22 per cent) and reigniting passions from their youth (19 per cent).
Matt continued: “Free bus travel isn’t just about leisure, it’s also about strengthening communities and reducing isolation.
The research reveals the societal impact free bus travel has had on local over-60s with 42 per cent saying it gives them the opportunity to visit family and friends more often, more than a third (36 per cent) feeling more connected to their local community and more than one in five (22 per cent) saying it’s helping them to discover new interests.
Additionally, nearly half (48 per cent) of over-60’s say free bus travel allows them to leave the car at home more often and ditch the taxis altogether (25 per cent).
However, five per cent are still unaware they’re eligible for free travel.
Stagecoach is now encouraging all over-60’s to check their eligibility and claim their free ticket to embrace their ‘second adolescence’.
Debra Goodwin, chief customer officer at Stagecoach, added: “It’s fantastic to see how much value over-60’s place on concessionary bus travel.
“From reconnecting with family and friends to rediscovering hobbies and cultural experiences, free travel is helping people make new memories and enjoy life to the fullest.”
To find out more about local bus routes and services, to buy before you board, and to track your local bus, you can download the Stagecoach Bus App at stagecoachbus.com/promos-and-offers/national/stagecoachbusapp