In return for each pledge made during January, Veolia is donating £1 to the charity.
So far this month, more than 450 residents have made their pledges and by doing so have helped to raise money for a local charity that is dedicated to improving the lives of people living with sight loss in Nottingham and Nottinghamshire.
To make a pledge visit: www.veolia.co.uk/nottinghamshire/nottsrecyclespledge.
In return for each pledge made during January, Veolia will donate £1 to the charity.
Pledgers can also opt in for the chance to win an eco hamper, worth more than £100, to help start their reduced waste journey this year.
Examples of pledges so far have included upcycling old clothes rather than throwing them away, by using the fabric to create new clothes or household items, buying as many vegetables as possible with reduced packaging and growing your own to reduce waste further, paying more attention to what can and cannot be recycled in Nottinghamshire and using more sustainable packaging for packed lunches at work.
Once they have decided on their pledge, Veolia and Nottinghamshire County Council are asking all participants to share their pledge online using the hashtag #NottsRecycles and encourage more people to take part.
Coun Stuart Wallace, council chairman, said: “We can all play a part in saving our environment by reducing our waste, reusing where possible and recycling.”
Lydia Fenton, fundraising manager for My Sight Nottinghamshire, added: 'We are delighted to be part of Veolia's Notts Recycles campaign this year.
"Every penny we receive from pledges will go towards helping support blind and partially sighted people in the local community.
"We are truly grateful to both Coun Wallace and Veolia for their support.
Lea Hawkes, general manager of Veolia Nottinghamshire, said: “After a year like no other, I'd like to ask everyone to make a Notts Recycles pledge for a brighter future.
"While spending more time at home we've all appreciated and recognised the benefits we are afforded by having our green spaces, clean water, trees and wildlife around us.
"Let's look to the future and help save these precious natural resources.”