Online food store defies credit crunch

BUSINESS is booming for one Carlton entrepreneur who is defying the credit crunch and bringing in big profits – selling bargain bulk goods past their sell-by date.

Approved Foods – an online clearance food retailer – is defying the odds as frugal online shoppers are turning to the business to help save cash on their weekly big shop.

The Worksop company, formerly of Eastgate, recently moved to Dinnington in order to expand their premises and is now based on Houghton Road.

”There just seems to be endless demand for what we have got at the moment. It’s going really well,” said owner Dan Cluderay.

He attributed the success to a change of spending habits because of the recession.

”People are shopping around more and want to save money,” he said.

The business sells low cost food which is approaching or just past its sell-by date.

Currently on the website, internet shoppers can pick up 12 packs of paprika Pringles for 1, with a sell by date of 20th October 2009. In supermarkets, just one tube of Pringles costs around 1.25.

And Approved Foods is now the biggest online retailer for clearance food and drink.

”We had to moved to Dinnington as we needed the space, and we’ve already run out of space in the new place, even though it’s enormous,” he said.

Mr Cluderay started out selling food on market stalls to put himself through a computing degree after he was made redundant from his job as an engineer with Sony Ericsson.

Two years ago he decided to take his business online and designed a website which became

Mr Cluderay said they have been inundated with questions about the business and just this week appeared on BBC Breakfast news.

”We’ve had a bit of a media frenzy about it,” said Mr Cluderay. ”We were on BBC Breakfast news on Tuesday and we’ve been on the radio as well. Everybody is fascinated by our success!”