Tim Wells, of Victoria Street, is hoping fellow residents will give up an hour each weekend to tackle what he says has become a “litter epidemic” in Dinnington.
Discarded mattresses, furniture and even syringes are just some of the items Tim has discovered while attempting to clear the rubbish himself.
He said: “This is not me having a moan – I want to be proactive and totally change people’s attitudes towards littering.
“If just a few people participated in the litter pick for an hour a week, we could make Dinnington a much nicer place to live, increasing house prices and restoring our pride in the town.
“I’ve spent a lot of time clearing litter from the street, some abandoned allotments and a footpath near my house, and I don’t see why I should have to tackle it alone.”
Tim said he felt his requests for help had been rejected by schools and businesses in the area, who, he says, have ignored his letters inviting them to get involved.
He said: “I feel I have been fobbed off a lot. I don’t think there is enough education on litter and the devastating effects it can have on the environment.
“Shops are now charging 5p for plastic bags in an attempt to help save the planet.
“What’s ironic is there must be dozens of plastic bags lying around in Dinnington.”
Councillor Simon Tweed, Rotherham Borough Council member for Dinnington, said: “The bottom line is if people just took a few seconds to put their litter in a bin or a tip, we wouldn’t have this to deal with.
“It’s an ongoing problem, not just in Tim’s area, but throughout the whole ward that the council are trying to address.”
Anybody interested in participating in the litter pick can call Tim on 01909 282435 or email [email protected]