Retail giant Frasers Group unveil plans to move HQ away from Shirebrook

Frasers Group, which owns Sports Direct and House of Fraser, has submitted a planning application to set up a new global HQ in the West Midlands – moving away from its Shirebrook site.
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Retail giant Frasers Group has a lease on its premises in Shirebrook, Derbyshire, including a distribution centre and head office until 2034. But Frasers has now submitted its plans for a global headquarters campus in Ansty in Rugby, Warwickshire.

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Sports Direct & House of Fraser plan a global headquarters in the West Midlands ...
Fraser Group global headquarters plans in the West Midlands by architect Grimshaw.Fraser Group global headquarters plans in the West Midlands by architect Grimshaw.
Fraser Group global headquarters plans in the West Midlands by architect Grimshaw.

A spokesperson for Frasers Group said: "We have worked closely with local partners to develop proposals for a global headquarters campus at Ansty. This would deliver a well-located, world-class platform to further bolster our elevation strategy, sector-leading ecosystem and growth ambitions. A planning application has now been submitted and we will continue to work with our partners through the planning process."

According to the Retail Gazette, Frasers Group axed 200 roles at its head offices in Shirebrook and London back in June as part of a “streamlining process following a recent acquisition spree.” The group revealed it was looking at moving its Midlands base in October 2022 as a way to “accelerate” its growth.