Worksop supermarket gives away postcards to schoolchildren to spread positivity and combat loneliness during lockdown
Staff at a Worksop supermarket have given away postcards to schoolchildren to help tackle loneliness within communities.
The postcards have been distributed by Morrisons, on Kilton Road, to schools around the town for children to colour in and write messages on.
They will then be handed out by the company’s doorstep delivery drivers to customers who are continuing to shield while Covid lockdown restrictions are eased.
Children can also send their postcards to family members and friends who they may not have seen recently.
The store’s community champion, Victoria Brooks, said: “Following the pen pal letters which I introduced in the early days of the pandemic, the company wanted to roll this out nationally.
"To make the idea easier to control the postcard was designed.
"It's a fantastic way for children to contact their family and even strangers when we haven't seen them for so long.
"Loneliness is one thing we can help with and this way it shows our community care.”
The initiative is the latest from Morrisons. Last week, it gave away 25 million sunflower seeds to customers to grow at home and launched its Little Sunshine award - to recognise those who have gone above and beyond in their local community throughout the pandemic.
Morrisons chief executive, David Potts, said: “Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends.
“Customers write to me weekly to let me know that Morrisons doorstep delivery service has been a lifeline to them and express their gratitude and we wanted to let them know we will continue to be here for them. We hope these messages will put a smile on people’s faces up and down the country.”
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