The ‘King of Worksop’ selects the right club for shirt deal

Lee Westwood OBE receives the freedom of the District of Bassetlaw  (w120320-7l)
Lee Westwood OBE receives the freedom of the District of Bassetlaw (w120320-7l)
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He might already have the freedom of Bassetlaw, but Lee Westwood will be treated like royalty should he ever set foot in Sandy Lane football ground.

Westwood, dubbed the ‘King of Worksop’ by some Tigers fans, has picked the perfect club to back, and it’s no more than a team of hardworking volunteers deserve.

The Worksop Town supporters had managed to gather over £40,000 before the golf star came forward with his generous sponsorship deal.

So this week’s announcement is a major boost not only for the club’s status and profile, but those going round the houses and signing up new members.

It’s a grand gesture from Westwood – who didn’t need to put his hand in his pocket, and he certainly doesn’t need the publicity.

The plight of a non league football club hardly impacts the lifestyle of a Florida resident and professional in another sport.

But this is a good fit for both parties.

Firstly, Tigers are not asking for a money man, they don’t want someone coming in and taking control of the entire club – that would scupper the supporter-led ethos they’re working towards.

A cynic might argue that Westwood could solve Worksop Town’s financial problems for the forseeable future.

But the average man in the street is being asked for £200, and Westwood’s sponsorship brings in over 40 times that amount – that seems generous enough and proportional enough to me.

Secondly, and perhaps the reason why the idea appealed to Westwood, the world’s fourth oldest club are not just asking for a handout – this is a deal that benefits Tigers and Westwood’s educational venture.

The Lee Westwood Golf School will get a host of publicity this week as the news of the deal spreads.

And judging from the social media reaction, the town of Worksop gets a much needed dose of local pride.

But let’s not get carried away on a wave of back slapping, there is still a lot of work to be done, a lot of money to be raised.

The #Team500 Club may have raised over £40k, but that’s less than half of the target they set.

Local firms and local people, follow in the footsteps of your greatest sporting export and sign for the Tigers.