Viewers in Worksop are being invited to have their say on what hits their screens – for cash.
New research panel theviewers.co.uk is giving telly fans across the region the opportunity to earn up to £70, simply for talking about TV.
Informal group discussions are to be held locally on behalf of key UK broadcasters and programme makers.
Participants may be given a sneak peek of upcoming programmes, invited to help develop new programme ideas or even create brand new channels.
Worksop is one of several locations being targeted in an attempt to shake up the TV research industry.
“The TV research industry is still very London-centric with Birmingham and Manchester popular regional locations,” said Dean Richardson, former research manager at television network UK TV, the company responsible for channels like Dave, Gold, Watch, Alibi, Really and Yesterday, and founder of Inquisi Research Ltd, the agency behind theviewers.co.uk
“Whenever we ventured off the research map, we were impressed with the refreshingly honest feedback we received from viewers.”
“The issue, however, is these under-researched towns and cities don’t always have that pool of participants ready to take part.”
“We created theviewers.co.uk to address this.”
“It really doesn’t matter whether people have done this type of thing before, we’re just after totally honest opinions.”
Sessions, which typically last for around two hours, will be held in central venues during both the day and evening.
The sessions will involve six to eight participants and will be led by a trained interviewer.
As well as being paid £40-£70 cash for participating, free refreshments are usually on offer too.
Signing up to theviewers.co.uk is free and open to anyone aged over 16.
The process involves completing a short questionnaire on TV viewing habits and these answers are then used to match members to projects
For more information, visit the website at www.Theviewers.co.uk.