Thieves stole three mountain bikes from a shop in Worksop yesterday (Thursday 1st May).
The door of Joe’s Bikes, in Claylands Avenue, was forced between 1am and 3am.
The thefts have come as a blow to shop owner and former racer Joe Whitaker who only opened the enterprise seven weeks ago.
“It is upsetting how people can be so callous, especially when I’m the sort of person who tries to help the community,” said Joe.
“But that means nothing to people like this who will take anything to sell on for a bit of cash.”
“It could put me off carrying on, but I will simply redouble my efforts to prevent it happening again.”
Joe said he had already reinforced his security measures ‘to the hilt’ and customers need not worry about leaving their bikes for repair.
He said: “When this kind of thing happens you have got to nip it in the bud.”
“I would appeal for anyone who sees these bikes or is offered them for sale to report it to the police.”
The stolen cycles were a white Santacruz Tallboy Carbon, a yellow Santacruz Tallboy LT and a red Santacruz Nomad.
Said Joe: “Each one is very unique. The yellow one - there are not many about like that and the white one has carbon fibre wheels.”
“The Tallboy models have 29inch wheels which are quite rare. The normal size is 26 inches.”
“Anyone who buys these bikes is handling stolen goods, so they actually have no value - if they are paying anything at all it’s too much.”
Officers think the culprits may have fled in the direction Goldcrest Rise, Gateford.
Has someone approached you to buy them?
Were you in the Claylands Industrial Estate or Goldcrest Rise area that night?
Or did you see anything unusual or suspicious?
Notts Police said a 23-year-old man was arrested after the incident but was released on bail pending further enquiries.
If you have any information contact Notts Police quoting incident 42 of 1st May 2014.
Alternatively you can call Crimestoppers anonymously on 0800 555 111.