VIDEO: Online business owner expands into new shop in Blyton

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Small business owner Jan Baxter has opened a new gift and homewares shop in Blyton after successfully growing her business online.

Unlike many retailers who are closing their shops and moving their business online, Jan likes to deal face to face with people.

Jan Baxter and her daughter Jayne, have opened up Rubies Attic, at the Old Grain Store, after success online. Picture: Andrew Roe

Jan Baxter and her daughter Jayne, have opened up Rubies Attic, at the Old Grain Store, after success online. Picture: Andrew Roe

For over two years she has stood on the area’s markets, growing her business, developing new ranges and finding out what her customers really want and now she is ready to expand her business working in partnership with her daughter Jayne.

The new shop, Rubies Attic, is based in The Old Grain Store at Blyton and sells handmade items from a craft workers and Lincolnshire designers alongside an affordable range of stylish buys for the home.

Demand for the charm filled necklaces that Jayne makes had been steadily increasing, and Jan was receiving more and more orders for her hand made signs and plaques. Together they had the idea of developing a lifestyle shop where customers can browse a wide selection of hand crafted and beautiful things for the home:

Jan said: “We wanted our shop to be a place where people can call in and continually discover something new and different for their homes.”

“The vision was to provide style and quality at a price that everyone can afford.”

“Over the last few months, Jayne and I have actively sought out people whose work we admire and invited them to bring their range into our shop.”

“Lincolnshire has some very talented crafters and Rubies Attic will make it easier to shop for one-off designs and quirky gifts for the home under one roof.”

“From hand painted furniture to fabric noticeboards and silk scarves, it is easy to find something that no-one else has.”

“Almost everything in the shop is for sale, from the hand painted bureaus and display tables to artwork on the walls.”

“I’m a great believer in local businesses working together to bring something new into the area and to help each other grow.”

“When I saw The Old Grain Store I knew it would be the perfect place to set up my business, plenty of free car parking and in an attractive courtyard style development with like-minded businesses.”

“For a village, Blyton is home to some of Lincolnshire’s most inspiring and successful small businesses which bring in thousands of visitors.”

“The track days and motorsport at Blyton Park Driving Centre, the coarse fishing and accommodation at Blyton Ponds, the nearby nationally acclaimed Redhill Farm Shop and the ever popular Blyton Ice Cream Parlour.”

“With grandchildren, I know how important it is for all the family to feel welcome.”

“We encourage young ones to colour a picture whilst mum or dad is browsing and we have craft days planned in the coming months.”

“We offer customer service ‘like it used to be’ where you can browse without pressure.”

Sue Clixby, owner of the Old Grain Store is delighted to welcome Rubies Attic.

Sue said: “Jan and Jayne have filled the shop with the most wonderful array of gifts and stylish homewares and I love the ideas they have for events and activities in the coming months.”

“They will bring in many new visitors to Blyton and The Old Grain Store.”