Doncaster and Bassetlaw hospitals NHS Foundation Trust has been awarded the prestigious Baby Friendly Award from UNICEF and the World Health Organisation, for the high standard of care given to pregnant women and breastfeeding mothers and babies.
The Baby Friendly Initiative is a global programme which provides a practical and effective way for health services to protect, promote and support breastfeeding and to strengthen the mother-baby and family relationships.
The award was given Doncaster and Bassetlaw Hospitals after an assessment by a UNICEF team which found that recognised best practice standards are in place at the Trust’s Maternity Units at Doncaster Royal Infirmary and Bassetlaw Hospitals.
Susan Henderson, infant feeding co-ordinator for Bassetlaw Hospital, said: “Breastfeeding protects babies against the wide range of serious illnesses in infancy and in later life.”
“We also know that breastfeeding reduces the mother’s risk of some cancers. It’s easier, cheaper and simply less hassle than bottle feeding.
“But no matter how a mother chooses to feed her baby, she can be sure that she will be supported to form a strong loving relationship with her newborn.”