Cashpot of £150,000 for a tourism boost

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Cashpot of £150,000 for food and tourism boost in the East Midlands

The new grant, which has been set up by Defra’s Great British Food Unit, will allow local partnerships, which could include community groups, trade bodies and National Parks, to group together and bid for up to £25,000 each.

The money will then be used to champion regional food and drink, growing local businesses and potentially creating more jobs.

The new fund will help communities strengthen their food and drink identity and significantly boost tourism.

The ‘Rural Tourism and Local Food and Drink’ report also reveals how an attractive food and drink offer can extend the tourist season, further boosting local economies and embedding food at the heart of the British tourism experience.

Environment Secretary, Elizabeth Truss, said: “From pork pies to cider the Midlands are home to some of our finest food and drink.”